John Good Group Extends Sponsorship of The WFA Cup

We are absolutely delighted to announce that the John Good Group will continue to sponsor The WFA Cup for the upcoming 2024/25 and 2025/26 seasons, following their successful partnership during the 2023/24 competition. This extended and multi-season agreement will significantly support the growth and visibility of Powerchair Football across England.

The WFA Cup, organised by The Wheelchair Football Association (WFA), is a key domestic competition for Powerchair Football clubs across the country. The tournament follows a knockout format, with teams drawn at random to compete in a series of matches (including a last eight quarter and semi-final day at the spectacular Derby Arena), and culminating in the prestigious final held at the iconic St George’s Park as part of the FA’s Disability Cup Weekend.

With a record 27 teams competing in the 2023/24 season, The WFA Cup has become one of the largest impairment-specific football competitions in the world. For the 2024/25 and 2025/26 seasons, The WFA Cup will retain the title of the John Good Group WFA Cup, continuing the successful and record-breaking partnership established in 2023/24.

John Good Group

Founded in 1833, the John Good Group is a sixth-generation family-owned company with a strong purpose-led approach. Over nearly two centuries, the group has evolved into a multifaceted organisation known for its commitment to making a positive impact on the people it serves, the environment, and wider society.

At the core of the John Good Group’s business model is a dedication to sustainable growth, ensuring that its operations and investments are not only commercially successful but also socially responsible. Their focus spans across a variety of sectors, with each venture aligned to the group’s guiding principles of prioritising people, the planet, and performance.

The company’s long-term vision is centred on creating a lasting legacy through positive contributions, from its efforts in reducing environmental impacts to supporting community-focused initiatives. By balancing commercial success with ethical responsibility, the John Good Group has become a leader in fostering long-term success that benefits society at large. Their involvement in sponsoring The WFA Cup highlights their dedication to initiatives that contribute to inclusivity and community development, reflecting their core ethos of making a meaningful difference in everything they do.

Adam Walsh, John Good Group CEO, said:

“I’m delighted we’ve extended our partnership with The Wheelchair Football Association for the next two seasons of The WFA Cup. There’s such good alignment with our group’s core values of making a positive impact on people and communities and,  having been inspired by the success of the 2023/24 competition, we’re keen to now build on that momentum. As a family-owned company with nearly two centuries of history, we understand the importance of fostering long-term relationships and the platform for growth that they can create. Our commitment goes beyond mere sponsorship; it’s about being an active partner in the Powerchair Football community and helping to create opportunities for players to compete and showcasing the incredible talent and determination of these athletes. We look forward to working closely with the WFA to innovate and expand this tournament in the years ahead, so watch this space.”

Dean Williams, WFA Chairperson, said:

“What wonderful news. It was an absolute joy to partner with the John Good Group throughout last season’s competition, watching them engage with our Powerchair Football family. A company with first-class values who are hell-bent on working with us to ensure that this prestigious tournament innovates season on season for our community. I’m so excited to work with them over the period to deliver an even better and bigger proposition.”